Audience Signals in Google App Campaigns (UAC): What They Are, How to Use Them, and Do They Even Matter?

Audience Signals in Google App Campaigns (UAC): What They Are, How to Use Them,…


Google App Campaigns: iOS vs. Android – What You Need to Know

Running Google App Campaigns (UAC) on iOS and Android is very different.…


How to Scale Google App Campaigns (UAC) with Video Creatives

When it comes to Google App Campaigns (UAC), video creatives are one of the…


Case Study: How Excluding Brand Traffic in Google App Campaigns (Surprisingly) Didn’t Matter

Introduction The Big Question: Are brand search ads in Google App Campaigns…